Insights

Expansion Opportunities The Outset is actively expanding internationally, launching online in the UK and Europe via Cult Beauty and partnering with regional platforms. This signals growing demand and a receptiveness to new distribution channels, presenting opportunities for regional wholesale partnerships, private label discussions, and collaboration with regional retailers or marketplaces.

DTC Growth Potential With a direct-to-consumer ecommerce foundation and a recent product launch (Cool Cream Smoothing Mask), there is room to optimize loyalty programs, subscription offers, and cross-sell campaigns around gentle skincare. Sales efforts could target skin-sensitive consumers, spa and dermatology channels, and skincare clinics seeking compliant, soothing formulations.

Partner & Channel Strategy Past collaborations with Barrel LLC and TYB Technologies indicate openness to co-branding, tech-enabled engagement, and affiliate-style partnerships. There is potential to deepen partnerships with cosmetics retailers, wellness platforms, and influencer networks to accelerate reach and customer acquisition.

Technology Enablement Existing tech stack includes advertising platforms (Google Ads, Microsoft Advertising), analytics (Hotjar, Microsoft Clarity), ecommerce (Shopify), and engagement tools (SendGrid, Mautic). This supports targeted marketing, data-driven optimization, and scalable communications, presenting opportunities to augment CRM-first sales motions and lifecycle marketing programs.

Financial & Market Position Reported revenue of 10–25 million and a leadership profile linked to a high-visibility founder suggest a reputable, growing brand with potential for outbound enterprise partnerships, co-marketing with premium retailers, and institutional seed/Series discussions if strategic capital alignment is sought to fund expansion initiatives.

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The Outset Tech Stack

The Outset uses 8 technology products and services including Google Ads, Microsoft Advertising, Hotjar, and more. Explore The Outset's tech stack below.

The Outset's Email Address Formats

The Outset uses at least 2 email formats:
The Outset Email FormatsExamplePercentage
First@theoutset.comJohn@theoutset.com
94%
FLast@theoutset.comJDoe@theoutset.com
6%

Frequently Asked Questions

What is The Outset's official website and social media links?

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The Outset's official website is theoutset.com and has social profiles on LinkedIn.

How much revenue does The Outset generate?

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As of August 2026, The Outset's annual revenue is estimated to be $10M - $25M.

What is The Outset's NAICS code?

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The Outset's NAICS code is 31-33 - Manufacturing.

How many employees does The Outset have currently?

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As of August 2026, The Outset has approximately 18 employees across 2 continents, including North America and South America. Key team members include Fractional Chief Executive Officer: K. R. and Director Of Ecommerce: A. K. Explore The Outset's employee directory with LeadIQ.

What industry does The Outset belong to?

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The Outset operates in the Manufacturing industry.

What technology does The Outset use?

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The Outset's tech stack includes Google Ads, Microsoft Advertising, Hotjar, Microsoft Clarity, Shopify, Google Workspace, SendGrid and Mautic.

What is The Outset's email format?

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The Outset's email format typically follows the pattern of First@theoutset.com. Find more The Outset email formats with LeadIQ.

When was The Outset founded?

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The Outset was founded in 2022.
The Outset logo

The Outset

ManufacturingNew York, United States11-50 Employees

The Outset is a skincare manufacturing company based in New York that emphasizes gentle formulations with botanical hydration for sensitive skin. Its products are designed to support people starting or restarting a skincare routine, aiming for balanced and calm skin without irritation. The company operates in the consumer skincare market with a direct-to-consumer focus and has pursued international online expansion. The business was founded by Scarlett Johansson and is supported by a small to mid-sized team.

In 2024, The Outset introduced the Cool Cream Smoothing Mask, a recent product addition. The company has pursued international exposure, launching online in the UK and Europe in 2023.

Section iconCompany Overview

NAICS Code
31-33 - Manufacturing
Founded
2022
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    The Outset's revenue is estimated to be in the range of $10M - $25M

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