Growth via expansion The Outset is expanding internationally, launching in the UK and Europe via Cult Beauty and has a recent UK online presence, indicating strong potential to partner with regional distributors, retailers, and e-commerce platforms to accelerate sales.

DTC momentum With a direct-to-consumer model, collaborations with Barrel and a growing product line (Cool Cream Smoothing Mask) present cross-sell and bundle opportunities, plus the chance to upsell skincare routines through targeted online campaigns.

Celebrity-backed branding Founder involvement by Scarlett Johansson can be leveraged for high-impact co-marketing, limited editions, and premium positioning in partnerships with retailers and prestige beauty channels.

Tech-enabled selling A modern tech stack including Shoplift, Vue.js, Bluecore, and digital tooling signals readiness for advanced email marketing, personalized experiences, and seamless omnichannel commerce to improve conversion and LTV.

Strategic partnerships Recent and ongoing collaborations (TYB Technologies, Barrel LLC) show openness to reward-based engagement, e-commerce optimization, and technology integrations that can be expanded with wholesale, loyalty programs, and retail partnerships.