Market Niche The company specializes in social dance instruction and event hosting within Overland Park, indicating an opportunity to offer event management technology, dance apparel, or promotional services tailored to personal celebrations and social gatherings.

Digital Engagement With an active online presence utilizing tools like Mailchimp and Facebook Pixel, there is potential to expand digital marketing efforts, increase online bookings, and enhance customer relationship management solutions.

Revenue Potential Operating with a revenue range of up to one million dollars, the company presents opportunities for upscale event partnerships, premium dance packages, or branded sponsorships to boost income streams.

Technology Usage The existing tech stack, including Google Analytics and Node.js, suggests openness to integrating advanced analytics, online class platforms, or virtual event hosting to attract a broader customer base.

Growth Opportunities Given the small team size, there is room for scalable solutions such as staff training software or automated booking systems, which could enhance operational efficiency and support expansion into additional markets or services.