Industry Authority The Packer has established itself as a trusted industry news source since 1893, providing extensive coverage on post-harvest and marketing aspects of the produce industry. This long-standing reputation suggests a loyal, engaged readership of produce buyers, growers, and industry stakeholders, offering opportunities for targeted advertising and sponsorship partnerships.

Event Engagement The company hosts prominent trade events such as the West Coast Produce Expo and the Global Organic Produce Expo, creating direct access points to key decision-makers in the produce sector. Leveraging these events for brand presence, sponsorship, and attendee networking presents a strong channel for business development and sales outreach.

Digital Expansion Recent initiatives like launching ProduceEDU, a specialized online education platform, and a virtual platform to connect growers with buyers demonstrate The Packer’s focus on digital engagement. These platforms offer valuable opportunities for partnerships, sponsored content, and targeted marketing to industry professionals seeking educational resources and connection points.

Sustainability Focus With the release of the 2022 Sustainability Insights report involving feedback from over 600 industry stakeholders, The Packer is positioned as a thought leader on sustainability practices. Partners and suppliers aligned with sustainable initiatives could find valuable collaboration opportunities, especially in demonstrating environmental and social responsibility.

Market Outreach The launch of The Fruitful Market in 2020, delivering fresh produce directly to consumers, indicates an interest in expanding consumer-focused initiatives. This diversification may open avenues for sales partnerships with innovative produce suppliers and brands interested in leveraging trusted produce media to reach new customer segments.