Industry Expertise The Packer is a well-established and trusted authority in the produce trade industry since 1893, providing a targeted audience of retail produce buyers, growers, shippers, and supply chain professionals. This presents opportunities for suppliers of produce, packaging, logistics, and industry-standard technologies aiming to reach a niche, engaged market.

Event Engagement The company's active involvement in hosting and attending major industry trade shows such as the West Coast Produce Expo and the Global Organic Produce Expo indicates strong industry networking and branding opportunities. Partnering with or sponsoring these events can enhance visibility among key decision-makers within the produce sector.

Digital Innovation The adoption of advanced digital platforms including ProduceEDU and a virtual platform underscores The Packer’s focus on industry education and digital connectivity. This creates potential for technology providers, educational content creators, and online service vendors to collaborate on new tools and digital solutions for produce trade professionals.

Sustainability Focus The release of the 2022 Sustainability Insights report highlights The Packer’s commitment to sustainability practices within the produce industry. Companies specializing in sustainable farming, eco-friendly packaging, or corporate social responsibility initiatives can leverage this focus to showcase their products and services to a receptive audience.

Growth in Consumer Outreach Launch of consumer-facing initiatives like The Fruitful Market and partnerships with groups such as Healthy Family Project demonstrate a strategic focus on engaging consumers and promoting produce consumption. Businesses in consumer marketing, retail partnerships, or direct-to-consumer produce delivery services can explore collaboration opportunities with The Packer for targeted campaigns.