Industry Leadership The Packer has established itself as a trusted industry staple since 1893, with a focus on post-harvest and marketing aspects of produce. Its long-standing reputation positions it as a key influencer within the produce trade media landscape, offering opportunities to collaborate on industry events, content sponsorships, and targeted advertising campaigns.
Digital Engagement With recent initiatives like launching ProduceEDU, a specialized online education platform, and a virtual platform connecting growers with buyers, The Packer demonstrates a commitment to digital innovation. This creates potential for offering digital marketing solutions, educational content collaborations, or data analytics services tailored to their online platforms.
Sustainability Focus The publication’s 2022 Sustainability Insights report, which surveyed a broad range of industry stakeholders, highlights their commitment to sustainability. Partners or products aligned with eco-friendly practices, organic produce, or social responsibility can find valuable collaborations with The Packer, especially at their industry expos and content channels.
Event Leadership The Packer hosts major industry events such as the West Coast Produce Expo and the Global Organic Produce Expo, offering significant engagement opportunities with retail buyers, growers, and industry leaders. Participating in or sponsoring these events can generate direct sales leads in produce distribution, technology, and sustainability sectors.
Market Opportunities With revenues estimated between 1 to 10 million dollars and a broad network across produce growers, retailers, and consumers, The Packer presents a viable channel for introducing new products, services, or solutions tailored for the produce supply chain, including logistics, technology, and sustainable practices.