Seasoned events Target corporate event planners and private clients seeking high-end, customized catering for weddings, galas, and large-scale functions, emphasizing personalized menu design and presentation to fuel referrals and repeat business.

Tech enabled Leverage the existing tech stack (Squarespace, Google Analytics, cart functionality) to optimize lead capture, track inquiries, and run targeted marketing campaigns; highlight seamless online quoting and booking as a differentiator.

Mid market growth Position with a revenue range of 1M-10M as a credibility signal to mid-market organizers; pursue partnerships with event venues, corporate procurement teams, and caterers looking for reliable, scalable catering solutions.

Team design focus Promote the design and client-relationship strengths of the staff to win higher-margin, vision-driven events; offer consultative packages for conceptual design, menu customization, and on-site execution.

Sustainability angle Incorporate seasonally inspired menus and high-quality service as a sustainability and quality differentiator; propose eco-friendly sourcing, waste reduction, and sustainable event practices to attract responsible buyers.