Luxury Hospitality Premium resort with extensive on-site amenities including a world-class spa, multiple dining options, extensive meeting and event space, ski-in/ski-out access, and year-round recreation presents opportunities to upsell spa packages, group retreats, weddings, and corporate events.

Wellness & Spa The Peaks Spa is Colorado's largest at 42,000 sq ft with 32 treatment rooms, fitness studios, and indoor/outdoor pools, indicating strong potential for partnerships around wellness retreats, corporate wellness programs, bridal packages, and spa memberships for repeat high-spend guests.

Corporate & Events With 9,000 sq ft indoor and 10,000 sq ft outdoor meeting space and a full business center, there is clear demand for corporate meetings, incentive trips, and high-end event experiences, including themed retreats and executive offsites.

Seasonal Strategy Ski-in/ski-out access, Telluride Golf Club affiliation, and premier winter activities position the property for seasonal packages, cross-sell of winter sports experiences, plus summer golf and outdoors-focused itineraries to drive year-round occupancy.

Marketing & Partnerships The property’s premium branding, robust tech stack, and digital assets present opportunities to partner with luxury brands, travel agents, and corporate travel programs for exclusive packages, loyalty tie-ins, and targeted B2B outreach to event planners and luxury travelers.