Boutique scale The Pekoe Group is a small to mid-sized boutique agency (11-50 employees) with a focused theatre advertising niche, presenting a sales opportunity to position them as a specialist partner for performing arts organizations seeking nimble, targeted campaigns and personalized service.

Proven theatre focus With a track record across Broadway shows, tours, theatre companies, and cultural institutions, there is a strong opportunity to upsell broader marketing services or platform expansions to existing clients and to attract similar performing arts clients seeking credible, award-worthy campaigns.

Women-owned advantage Certified Women Owned Business Enterprise in New York City and New York State, which can resonate with enterprise buyers and institutions that prioritize supplier diversity and inclusivity in their procurement and partnerships.

Leadership momentum Recent leadership hires and promotions in digital advertising and integrated marketing signal ongoing growth and strategic investment, suggesting room for expanding digital capabilities, analytics, and cross-channel offerings for current and prospective clients.

Strong financials Revenue in the mid six-figure to low seven-figure range and a visible expansion trajectory imply capacity for larger, multi-brand campaigns or extended scopes with existing clients while maintaining personalized service.