Local Family Focus Target local families and school/corporate groups within Waukegan and the surrounding area, offering bundled party packages, seasonal promotions, and loyalty programs to drive repeat visits.

Event Partnerships Position The People’s Choice as a versatile event venue for birthday parties, corporate team building, fundraisers, and community events, offering private rooms, catering, and customizable entertainment schedules.

Maximize Footfall Leverage proximity to Six Flags Great America to create cross-promotional opportunities, discounted add-ons, and bundled admissions to increase daily foot traffic and upsell at attractions, arcade, and food services.

Engagement & Loyalty Promote a rewards-friendly experience with ticket-to-prize mechanics, party packages, and email/CRM-driven promotions via Constant Contact to boost repeat visits and word-of-mouth referrals.

Tech-Driven Upsell Utilize the existing tech stack (online reservations, digital promotions, and validation for games) to implement targeted upsell offers, premium experiences, and event-specific digital marketing to increase average spend.