Niche Audience Target organizations and campaigns that focus on diversity, equity, and inclusion measurement, as The Percentage Project centers on minority experiences in CS education and uses data-driven storytelling.

Education Tech Synergy Explore partnerships with educational platforms and universities where data visualization of surveys can complement curricula, student engagement initiatives, or anti-discrimination programs.

SMB Focus Leverage the small-to-mid enterprise profile with revenue in the tens of millions and a lean team to offer scalable, cost-efficient data visualization and outreach services tailored for smaller institutions seeking impact storytelling.

Tech Stack Fit Position complementary tools and services that align with their current stack (Ruby on Rails, GitHub Pages, CDN contributions) such as analytics integration, security hardening, or performance optimization.

Growth Signals Highlight opportunities around sponsorships, grant-funded projects, or expanded campaigns that can scale data presentation to broader student cohorts, increasing reach and potential sponsorship revenue.