Strong Revenue Base With an estimated revenue between 50 million and 100 million dollars, The Percentage Project demonstrates substantial market presence, indicating potential for upselling additional advertising, sponsorships, or premium content collaborations targeted at organizations committed to diversity and social impact.

Targeted Niche Engagement Focusing on data visualization around minority experiences and microaggressions positions the company as a unique platform for brands and educational institutions seeking to connect with socially conscious audiences, creating opportunities for sponsorships and partnerships aligned with diversity initiatives.

Growing Digital Footprint Utilizing diverse technologies such as Ruby on Rails, Cloudflare, and Google Analytics suggests an adaptable and scalable online platform, making it attractive to advertisers or partners interested in harnessing targeted digital campaigns within the media and education sectors.

Educational Influence Given its focus on university Computer Science students, the company has potential to expand collaborations with educational institutions or EdTech providers looking to integrate diversity and inclusion content into their curricula or platforms, enhancing engagement and societal impact.

Alignment with Social Causes The company's mission to raise awareness around discrimination and microaggressions aligns with corporate clients and NGOs eager to associate with meaningful social change efforts, opening avenues for cause-related marketing, corporate social responsibility campaigns, and sponsorship opportunities.