Market Niche Opportunity The company's focus on traditional martial arts and self-improvement training caters to health-conscious individuals seeking holistic wellness experiences, indicating potential for partnerships with health, fitness, and wellness brands looking to expand their offerings or co-promote specialized programs.

Digital Engagement Potential With a tech stack that includes website builders and communication tools like Re:amaze, there is an opportunity to enhance online engagement, expand virtual classes, and implement targeted marketing campaigns to attract a broader client base interested in wellness and martial arts training.

Local Market Expansion Located in Weddington and Waxhaw, NC, the company can explore local cross-promotions with nearby fitness and lifestyle businesses or community centers to increase visibility among health-focused demographics in those regions.

Revenue Growth Opportunities Operating within a revenue range of 1 million to 10 million dollars, there is potential to upsell new martial arts programs, certification courses, or wellness retreats, leveraging existing client loyalty to increase average transactional value.

Competition & Differentiation Compared to larger wellness companies like Massage Envy and Hand & Stone, The Phoenix and Dragon can differentiate itself by emphasizing its traditional martial arts philosophy and personalized instruction, attracting clients seeking a more specialized and disciplined wellness experience.