Insights

Targeted Audience The Plan operates in architecture publishing with a specialized readership of professionals and enthusiasts; potential sales opportunities exist in advertising, sponsored content, and premium subscriptions tailored to architects, designers, and industry stakeholders.

Digital-Print Integration With both print and digital subscription offerings, there is room to upsell digital-only plans, bundled access, and targeted email campaigns for advertisers seeking multi-channel engagement.

Industry Events Active participation in events like Perspective Europe Forum suggests opportunities for partnerships, sponsored sessions, and content collaborations to raise brand visibility and generate leads.

Tech Stack Fit Presence of compliance and analytics tools (OneTrust, iubenda, Hotjar) indicates openness to data-driven advertising, site personalization, and compliant lead capture to improve conversions.

Growth Arena Revenue scale ($1M-$10M) and peer comparables with established architecture platforms imply potential for tiered advertising packages, sponsored features, and affiliate-style revenue models to accelerate growth.

Similar companies to THE PLAN

THE PLAN Tech Stack

THE PLAN uses 8 technology products and services including Google AdSense, Hotjar, Linkedin Insight Tag, and more. Explore THE PLAN's tech stack below.

THE PLAN's Email Address Formats

THE PLAN uses at least 1 email format:
THE PLAN Email FormatsExamplePercentage
First.Last@theplan.itJohn.Doe@theplan.it
100%

Frequently Asked Questions

What is THE PLAN's official website and social media links?

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THE PLAN's official website is theplan.it and has social profiles on LinkedIn.

How much revenue does THE PLAN generate?

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As of August 2026, THE PLAN's annual revenue is estimated to be $1M - $10M.

What is THE PLAN's SIC code and NAICS code?

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THE PLAN's SIC code is 8712 - Architectural Services and NAICS code is 511 - Publishing Industries (except Internet).

How many employees does THE PLAN have currently?

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As of August 2026, THE PLAN has approximately 73 employees across 3 continents, including Europe, North America and Asia. Key team members include Chief Editor: C. Z., Managing Director And Ceo: M. M. H. and Director: C. L. Explore THE PLAN's employee directory with LeadIQ.

What industry does THE PLAN belong to?

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THE PLAN operates in the Book and Periodical Publishing industry.

What technology does THE PLAN use?

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THE PLAN's tech stack includes Google AdSense, Hotjar, Linkedin Insight Tag, iCIMS, OneTrust, Google Workspace, Font Awesome and Piwik PRO Core.

What is THE PLAN's email format?

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THE PLAN's email format typically follows the pattern of First.Last@theplan.it. Find more THE PLAN email formats with LeadIQ.

When was THE PLAN founded?

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THE PLAN was founded in 2001.
THE PLAN logo

THE PLAN

Book and Periodical PublishingEmilia-Romagna, Italy51-200 Employees

The Plan is a mid-sized publishing entity focusing on architecture. It publishes an architecture-focused magazine that is available through print and digital subscriptions on its website. Founded in 2001, the company operates from Bologna in the Emilia-Romagna region of Italy and sits within the book and periodical publishing industry.

The Plan's work centers on delivering architectural content to readers and professionals through its magazine format. The business maintains a presence both in print and online, allowing subscribers to access content via the website. A recent development noted is the company's participation in the Perspective Europe 2022 Forum in October 2022, with Benedetto Camerana taking part.

Section iconCompany Overview

Website
theplan.it
SIC Code
8712 - Architectural Services
NAICS Code
511 - Publishing Industries (except Internet)
Founded
2001
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    THE PLAN's revenue is estimated to be in the range of $1M - $10M

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