Student-led trust The Point News is a student-operated newspaper at St. Mary’s College of Maryland with a reputation for ethical journalism and independence from institutional interference, presenting an opportunity to position marketing as a sponsor aligned with credible campus reporting.

Biweekly reach Published biweekly by a dedicated editorial staff of about 12 undergraduates, indicating regular, predictable cadence for content partnerships, sponsored editions, or targeted campus campaigns aligned with issue releases.

Limited scale, high impact Small team size (11-50 employees) suggests nimble operations and potential for personalized sponsor integration, as well as opportunities to offer customized advertising packages to local businesses serving students and faculty.

Revenue potential Reported revenue between one and ten million dollars positions the publication with feasible advertising and sponsorship budgets, enabling tiered marketing offers, digital sponsorships, and event partnerships.

Tech-enabled reach Technology stack includes WordPress, Google AdSense, Piwik PRO, and analytics tools, which can be leveraged to offer data-driven advertising, audience insights, and measurable ROI for sponsors.