Market positioning Target the Curio Collection by Hilton as a premium, boutique experience in a walkable Portland locale with strong access to downtown attractions, leveraging its rooftop dining and spa amenities to position as a corporate retreat or upscale city getaway to attract business travelers and event planners.

Event and meetings Capitalize on elegant indoor/outdoor spaces for small meetings and receptions, offering tailored event packages that highlight river and mountain views, rooftop venues, and wellness offerings to attract corporate groups seeking distinctive venues in Portland.

Wellness and experiences Promote wellness amenities such as Meditation Spa, fitness classes, and a rooftop lounge to attract wellness-focused travelers and incentive groups, creating bundled packages that combine spa, yoga, and mindful experiences with dining at Terrane Italian Kitchen + Bar.

Digital and analytics Leverage the existing tech stack (Google Analytics, Piwik PRO, Google Workspace) to run targeted campaigns and retargeting for leisure and corporate channels, and use iCIMS for talent-driven partnerships or co-marketing with local hotels and event vendors.

Strategic partnerships Explore collaborations with local attractions (Keller Auditorium, Tom McCall Waterfront Park), transportation hubs (MAX Light Rail proximity), and food/drink experiences to create bundled itineraries and cross-promotions that widen reach to both leisure and corporate traveler segments.