Insights

Diversified Concepts The Potent Potables Project operates multiple concepts (Zoobies Old Town Tavern, The Cosmos Wood Fired Pizza, The Creole Burger Bar and Southern Kitchen, and Punk Taco) under one management portfolio, indicating cross-selling opportunities across distinct dining formats and potential bundled offerings for events, corporate dining, or shared procurement.

Mid Market Scale With 51-200 employees and annual revenue in the 1–10 million range, the company sits in a mid-market segment that often seeks scalable, cost-effective solutions for operations, loyalty programs, and vendor partnerships without enterprise-level rigidity.

Tech Utilization Adoption of a modern tech stack (Microsoft 365, Google Fonts API, AngularJS, jQuery, oEmbed) suggests openness to digital tools, cloud collaboration, and potential for tech-enabled sales channels, digital marketing automation, and adaptable POS or analytics integrations.

Industry Trends Focus on craft beer, boutique wine, and chef-driven cuisine aligns with growing consumer interest in experiential dining and beverage programs, providing opportunities to upsell premium beverage partnerships, limited-edition bottles, or collaborative menus with suppliers.

Revenue Levers With a defined portfolio and active management of multiple hospitality venues, there is potential to pitch consolidated procurement, shared vendor contracts, loyalty or cross-promotional campaigns, and scalable service models tailored for group reservations and event catering.

The Potent Potables Project Tech Stack

The Potent Potables Project uses 8 technology products and services including oEmbed, Microsoft 365, Twemoji, and more. Explore The Potent Potables Project's tech stack below.

  • oEmbed
    Dev Tools
  • Microsoft 365
    Email
  • Twemoji
    Font Scripts
  • Google Fonts API
    Font Scripts
  • AngularJS
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • Slider Revolution
    Miscellaneous
  • SiteGround
    Platform As A Service

The Potent Potables Project's Email Address Formats

The Potent Potables Project uses at least 1 format(s):
The Potent Potables Project Email FormatsExamplePercentage
First@thepotentpotablesproject.comJohn@thepotentpotablesproject.com
100%

Frequently Asked Questions

What is The Potent Potables Project's official website and social media links?

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The Potent Potables Project's official website is thepotentpotablesproject.com and has social profiles on LinkedIn.

How much revenue does The Potent Potables Project generate?

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As of July 2026, The Potent Potables Project's annual revenue is estimated to be $1M - $10M.

What is The Potent Potables Project's NAICS code?

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The Potent Potables Project's NAICS code is 7225 - Restaurants and Other Eating Places.

How many employees does The Potent Potables Project have currently?

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As of July 2026, The Potent Potables Project has approximately 51 employees across 1 continents, including North America. Key team members include Co-Owner: S. S.Owner: A. K.Director Of Hoh Operations: N. N.. Explore The Potent Potables Project's employee directory with LeadIQ.

What industry does The Potent Potables Project belong to?

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The Potent Potables Project operates in the Restaurants industry.

What technology does The Potent Potables Project use?

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The Potent Potables Project's tech stack includes oEmbedMicrosoft 365TwemojiGoogle Fonts APIAngularJSjQuerySlider RevolutionSiteGround.

What is The Potent Potables Project's email format?

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The Potent Potables Project's email format typically follows the pattern of First@thepotentpotablesproject.com. Find more The Potent Potables Project email formats with LeadIQ.

When was The Potent Potables Project founded?

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The Potent Potables Project was founded in 2013.
The Potent Potables Project logo

The Potent Potables Project

RestaurantsMichigan, United States51-200 Employees

The Potent Potables Project operates a group of restaurant concepts in Lansing, Michigan, focused on craft beverages and chef-driven menus. Its portfolio includes Zoobies Old Town Tavern, The Cosmos Wood Fired Pizza, The Creole Burger Bar and Southern Kitchen, and Punk Taco, spanning a neighborhood pub, wood-fired pizza, Creole-inspired dining, and taco-focused concepts. In addition to its own venues, the company maintains a management portfolio of actively managed bars, breweries, and restaurants.

The company traces its roots to 2013, when Aaron Matthews, Alan Hooper, and Samuel Short opened Zoobies Old Town Tavern in Lansing. It positions itself as a mid-sized operator within the restaurant industry, offering a range of casual dining experiences for guests seeking craft beer, boutique wine, and classic cocktails.

Section iconCompany Overview

NAICS Code
7225 - Restaurants and Other Eating Places
Founded
2013
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    The Potent Potables Project's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $1M - $10M

    The Potent Potables Project's revenue is estimated to be in the range of $1M - $10M

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