Insights

Growth & Portfolio The Potent Potables Project has expanded from a single pub to a multi-brand portfolio including Zoobies Old Town Tavern, The Cosmos Wood Fired Pizza, The Creole Burger Bar and Southern Kitchen, and Punk Taco, plus a management roster of additional bars, breweries, and restaurants. This indicates a broad potential for cross-promotional partnerships, bulk service opportunities, and enterprise-level procurement deals across multiple concepts.

Medium Scale & Reach With 51-200 employees and annual revenue in the 1M–10M range, the company operates at a growth-stage middle market level. This suggests readiness for tactically targeted B2B offerings such as enhanced POS integrations, supplier consolidations, shared marketing services, and scalable tech solutions that fit a multi-site operation.

Tech Stack Fit Current tech usage includes WordPress, Google Cloud, Microsoft 365, AngularJS, jQuery, and SiteGround, signaling openness to cloud-based, CMS-driven, and front-end modernization solutions. Sales opportunities exist in improving digital presence, data analytics, marketing automation, loyalty programs, and secure collaboration tools for multi-concept management.

Food & Beverage Emphasis A focus on chef-driven cuisine and small independently-made beer, wine, and liquor across concepts highlights opportunities for suppliers, beverage distributors, and experiential dining initiatives. Sales angles include craft beverage sourcing, private-label partnerships, event-based promotions, and limited-edition menu collaborations.

Financial Potential Revenue range of $1M–$10M aligns with mid-market procurement and services needs such as bulk purchasing, contract-negotiated pricing, beverage program consulting, and scalable tech solutions. Position offerings around cost savings, efficiency gains, and revenue-enhancing capabilities tailored to multi-location restaurant operations.

Similar companies to The Potent Potables Project

The Potent Potables Project Tech Stack

The Potent Potables Project uses 8 technology products and services including WordPress, oEmbed, Microsoft 365, and more. Explore The Potent Potables Project's tech stack below.

  • Content Management System
  • oEmbed
    Dev Tools
  • Twemoji
    Font Scripts
  • Infrastructure As A Service
  • AngularJS
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • SiteGround
    Platform As A Service

The Potent Potables Project's Email Address Formats

The Potent Potables Project uses at least 1 email format:
The Potent Potables Project Email FormatsExamplePercentage
First@thepotentpotablesproject.comJohn@thepotentpotablesproject.com
100%

Frequently Asked Questions

What is The Potent Potables Project's official website and social media links?

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The Potent Potables Project's official website is thepotentpotablesproject.com and has social profiles on LinkedIn.

How much revenue does The Potent Potables Project generate?

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As of July 2026, The Potent Potables Project's annual revenue is estimated to be $1M - $10M.

What is The Potent Potables Project's NAICS code?

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The Potent Potables Project's NAICS code is 7225 - Restaurants and Other Eating Places.

How many employees does The Potent Potables Project have currently?

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As of July 2026, The Potent Potables Project has approximately 51 employees across 1 continents, including North America. Key team members include Co-Owner: S. S., Owner: A. K. and Director Of Hoh Operations: N. N. Explore The Potent Potables Project's employee directory with LeadIQ.

What industry does The Potent Potables Project belong to?

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The Potent Potables Project operates in the Restaurants industry.

What technology does The Potent Potables Project use?

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The Potent Potables Project's tech stack includes WordPress, oEmbed, Microsoft 365, Twemoji, Google Cloud, AngularJS, jQuery and SiteGround.

What is The Potent Potables Project's email format?

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The Potent Potables Project's email format typically follows the pattern of First@thepotentpotablesproject.com. Find more The Potent Potables Project email formats with LeadIQ.

When was The Potent Potables Project founded?

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The Potent Potables Project was founded in 2013.
The Potent Potables Project logo

The Potent Potables Project

RestaurantsMichigan, United States51-200 Employees

The Potent Potables Project operates a group of restaurant concepts in Lansing, Michigan, focused on craft beverages and chef-driven menus. Its portfolio includes Zoobies Old Town Tavern, The Cosmos Wood Fired Pizza, The Creole Burger Bar and Southern Kitchen, and Punk Taco, spanning a neighborhood pub, wood-fired pizza, Creole-inspired dining, and taco-focused concepts. In addition to its own venues, the company maintains a management portfolio of actively managed bars, breweries, and restaurants.

The company traces its roots to 2013, when Aaron Matthews, Alan Hooper, and Samuel Short opened Zoobies Old Town Tavern in Lansing. It positions itself as a mid-sized operator within the restaurant industry, offering a range of casual dining experiences for guests seeking craft beer, boutique wine, and classic cocktails.

Section iconCompany Overview

NAICS Code
7225 - Restaurants and Other Eating Places
Founded
2013
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    The Potent Potables Project's revenue is estimated to be in the range of $1M - $10M

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