The Primal Pantry
Food and Beverage ServicesEngland, United Kingdom11-50 Employees
The Primal Pantry, based in Maidenhead, England, is a food and beverage brand focused on real-food snack bars crafted from simple ingredients with no added nasties, designed for grab-and-go consumption. Founded by Suzie, who combines industry experience with nutrition expertise, the business emerged in 2013β2014 following initial home-made-bar trials and a subsequent production test. The company's stated aim is to become the most trusted food brand in the world, promoting transparent ingredients and accessible real-food options. Its products are distributed through major UK retailers including Tesco, Co-op, Sainsbury's, WH Smith Travel, and BP M&S Sites, as well as independent health food stores, gyms and yoga studios. In 2021 the brand was acquired by Nurture Brands, and its lineup includes the Double Espresso Snack Bar, launched in December 2020.