Growth traction The Probate Pro is a mid-sized law firm (51-200 employees) with reported revenue between 10M and 25M and a track record of growth, including recognition by Law Firm 500, suggesting an established client base and potential budget for expanding services such as digital marketing, client experience platforms, or practice management enhancements.

Private client expansion Strong focus on wills, trusts, probate, and estate planning positions the firm for cross-sell opportunities in related private client services, including digital document management, client portals, and compliance tools that streamline estate administration for high-net-worth and family-office clients.

Tech stack insight Current technology usage includes MySQL, Google Analytics, forms, and various frontend plugins, indicating openness to data-driven marketing, website optimization, CRM integration, and process automation that could improve client intake, matter management, and reporting.

Talent and branding Recent hires in specialized probate and legal services, plus a Crain’s Detroit recognition as a cool place to work, signal a strong employer brand and potential for vendor partnerships around employee training, onboarding software, or client service training programs.

Market positioning As a leading probate and trust firm in Greater Detroit with expanding staff and notable press mentions, there are opportunities to propose scalable marketing automation, referral network programs, and succession planning services to consolidate market share and attract affluent client segments.