Insights

Audience Reach The Public Opinion is a regional daily with a sizable readership (30,000 daily readers) and broad market coverage via Coteau Shopper reaching 24,000 households weekly, complemented by a top regional website and eEdition, indicating strong multichannel reach for advertising campaigns.

Digital Monetization Established digital assets include a leading website, eEdition, streaming network P/O-TV, and programmatic partners (Amazon Advertising, Google AdSense, The Trade Desk, Simpli.fi, Taboola, Snowplow), suggesting opportunities for growth in digital ad sales, video sponsorships, and data-driven targeting.

Print & Print Analytics Long-standing print operations and a noted sheet-fed printing service (P/O Printing & Graphics) offer cross-sell opportunities for commercial print, inserts, and customized marketing materials to local businesses alongside digital offerings.

Local Tourism & SMB Growth Availability of Watertown NOW tourism and relocation magazine provides potential for destination marketing partnerships, sponsored guides, and local business listings, aligning with sales in tourism, hospitality, and relocation services.

Growth Constraints Current revenue is under one million with a small team (2-10 employees), signaling a need for scalable, low-touch solutions, tiered advertising packages, and clear ROI demonstrations to win budget from local advertisers and small-to-mid size enterprises.

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The Public Opinion Tech Stack

The Public Opinion uses 8 technology products and services including Amazon Advertising, Google AdSense, Taboola, and more. Explore The Public Opinion's tech stack below.

Amazon Advertising
Advertising
Google AdSense
Advertising
Taboola
Advertising
The Trade Desk
Advertising
Snowplow
Analytics
OneTrust
Cookie Compliance
Simpli.fi
Demand Side Platforms
Amazon Simple Email Service
Email

The Public Opinion's Email Address Formats

The Public Opinion uses at least 4 email formats:

The Public Opinion Email Formats	Example	Percentage
FLast@thepublicopinion.com	JDoe@thepublicopinion.com	42%
FirstLast@thepublicopinion.com	JohnDoe@thepublicopinion.com	33%
FirstL@thepublicopinion.com	JohnD@thepublicopinion.com	17%
F.Last@thepublicopinion.com	J.Doe@thepublicopinion.com	8%

Frequently Asked Questions

What is The Public Opinion's phone number?

You can contact The Public Opinion's main corporate office by phone at

+1-605-886-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The Public Opinion's official website and social media links?

The Public Opinion's official website is thepublicopinion.com and has social profiles on LinkedIn.

How much revenue does The Public Opinion generate?

As of September 2026, The Public Opinion's annual revenue is estimated to be <$1M.

What is The Public Opinion's NAICS code?

The Public Opinion's NAICS code is 51111 - Newspaper Publishers.

How many employees does The Public Opinion have currently?

As of September 2026, The Public Opinion has approximately 6 employees across 1 continents, including North America. Key team members include Advertising Director: T. W., Distribution Manager: R. S. and Prepress Image Technician: D. H. Explore The Public Opinion's employee directory with LeadIQ.

What industry does The Public Opinion belong to?

The Public Opinion operates in the Newspaper Publishing industry.

What technology does The Public Opinion use?

The Public Opinion's tech stack includes Amazon Advertising, Google AdSense, Taboola, The Trade Desk, Snowplow, OneTrust, Simpli.fi and Amazon Simple Email Service.

What is The Public Opinion's email format?

The Public Opinion's email format typically follows the pattern of FLast@thepublicopinion.com. Find more The Public Opinion email formats with LeadIQ.

When was The Public Opinion founded?

The Public Opinion was founded in 1887.

The Public Opinion

Q: How many employees does The Public Opinion have currently?

The Public Opinion has approximately 6 employees.

Q: What industry does The Public Opinion belong to?

The Public Opinion operates in the Newspaper Publishing industry.

Q: What technology does The Public Opinion use?

The Public Opinion's tech stack includes DoubleClick Campaign Manager, Amazon Simple Email Service, Open Graph, Snowplow, Polyfill.

Q: When was The Public Opinion founded?

The Public Opinion was founded in 1887.

Q: What is The Public Opinion's NAICS code?

The Public Opinion's NAICS code is 51111 (Newspaper Publishers).

Newspaper PublishingSouth Dakota, United States2-10 Employees

The Public Opinion is a newspaper publishing company serving the Watertown region in South Dakota. Founded on March 25, 1887, it began as a weekly publication and shifted to a daily edition in June 1893. The publication reaches about 30,000 readers each day, with delivery Monday at noon through Saturday morning. It is a small organization operating within the newspaper industry, providing news and related content across print and digital formats.

Beyond the daily newspaper, the company runs the Coteau Shopper, a weekly shopper distributed to about 24,000 households and reaching 99% of the region; it also operates P/O Printing & Graphics and Watertown NOW, a tourism and relocation magazine. The company maintains a presence online through its website and an electronic replica of the daily paper, and it offers P/O-TV, a live-streaming network for sports and information.