Insights

Audience Scale The Public Opinion is the region’s largest daily newspaper with 30,000 daily readers and reaches 24,000 households weekly through Coteau Shopper, indicating sizable local reach for targeted advertising and sponsor features.

Digital Dominance Strong online presence with top-rated website and eEdition, plus P/O-TV streaming, offering multiple digital ad placements and sponsorship opportunities across web, mobile, and streaming video.

Print & Production In addition to news, P/O Printing & Graphics is positioned as the region’s best-rated sheet-fed operation, suggesting potential for commercial print services and cross-sell of print workflows or marketing collateral.

Local Engagement Community focus through Watertown NOW magazine and relocation/tourism content presents opportunities for sponsored content, events, and geo-targeted campaigns aligned with local lifestyle and tourism interests.

Growth Opportunities Modest revenue footprint with potential for expansion via integrated ad tech solutions (Criteo, programmatic, USPS-based fulfillment) and enhanced sponsorships across print, digital, and streaming channels to scale monetization.

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The Public Opinion Tech Stack

The Public Opinion uses 8 technology products and services including Criteo, Integral Ad Science, Open Graph, and more. Explore The Public Opinion's tech stack below.

Criteo
Advertising
Integral Ad Science
Advertising
Open Graph
Content Management System
NSONE
Domain Name Services
Cart Functionality
E-commerce
Font Awesome
Font Scripts
iGoDigital
Personalization
USPS
Transportation And Fleet Management

The Public Opinion's Email Address Formats

The Public Opinion uses at least 1 format(s):

The Public Opinion Email Formats	Example	Percentage
FLast@thepublicopinion.com	JDoe@thepublicopinion.com	42%
FirstLast@thepublicopinion.com	JohnDoe@thepublicopinion.com	33%
FirstL@thepublicopinion.com	JohnD@thepublicopinion.com	17%
F.Last@thepublicopinion.com	J.Doe@thepublicopinion.com	8%

Frequently Asked Questions

What is The Public Opinion's phone number?

You can contact The Public Opinion's main corporate office by phone at

+1-605-886-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The Public Opinion's official website and social media links?

The Public Opinion's official website is thepublicopinion.com and has social profiles on LinkedIn.

How much revenue does The Public Opinion generate?

As of July 2026, The Public Opinion's annual revenue is estimated to be <$1M.

What is The Public Opinion's NAICS code?

The Public Opinion's NAICS code is 51111 - Newspaper Publishers.

How many employees does The Public Opinion have currently?

As of July 2026, The Public Opinion has approximately 6 employees across 1 continents, including North America. Key team members include Advertising Director: T. W.Distribution Manager: R. S.Prepress Image Technician: D. H.. Explore The Public Opinion's employee directory with LeadIQ.

What industry does The Public Opinion belong to?

The Public Opinion operates in the Newspaper Publishing industry.

What technology does The Public Opinion use?

The Public Opinion's tech stack includes CriteoIntegral Ad ScienceOpen GraphNSONECart FunctionalityFont AwesomeiGoDigitalUSPS.

What is The Public Opinion's email format?

The Public Opinion's email format typically follows the pattern of FLast@thepublicopinion.com. Find more The Public Opinion email formats with LeadIQ.

When was The Public Opinion founded?

The Public Opinion was founded in 1887.

The Public Opinion

Q: How many employees does The Public Opinion have currently?

The Public Opinion has approximately 6 employees.

Q: What industry does The Public Opinion belong to?

The Public Opinion operates in the Newspaper Publishing industry.

Q: What technology does The Public Opinion use?

The Public Opinion's tech stack includes DoubleClick Campaign Manager, Amazon Simple Email Service, Open Graph, Snowplow, Polyfill.

Q: When was The Public Opinion founded?

The Public Opinion was founded in 1887.

Q: What is The Public Opinion's NAICS code?

The Public Opinion's NAICS code is 51111 (Newspaper Publishers).

Newspaper PublishingSouth Dakota, United States2-10 Employees

The Public Opinion is a newspaper publishing company serving the Watertown region in South Dakota. Founded on March 25, 1887, it began as a weekly publication and shifted to a daily edition in June 1893. The publication reaches about 30,000 readers each day, with delivery Monday at noon through Saturday morning. It is a small organization operating within the newspaper industry, providing news and related content across print and digital formats.

Beyond the daily newspaper, the company runs the Coteau Shopper, a weekly shopper distributed to about 24,000 households and reaching 99% of the region; it also operates P/O Printing & Graphics and Watertown NOW, a tourism and relocation magazine. The company maintains a presence online through its website and an electronic replica of the daily paper, and it offers P/O-TV, a live-streaming network for sports and information.