Boutique reach Target corporate travel buyers and weekend leisure planners by positioning The Read House as a premium downtown Chattanooga experience with a long history, leveraging its status as the longest continuously operating hotel in the Southeast to justify higher ADR and bundled experiences.

Partnership leverage Capitalize on existing and recent partnerships (Happy Feet International, J.W. Kelly & Co. bourbon collaboration) to create co-branded packages, event sponsorships, and limited edition experiences that attract niche customer segments and local business events.

Experiential offers Develop limited edition experiences and anniversary-driven promotions tied to the hotel’s 150th milestone to drive direct bookings, loyalty sign-ups, and social content, while cross-promoting with adjacent lifestyle and beverage brands.

Tech enablement Utilize the current tech stack (WordPress, Google Workspace, advertising platforms) to run personalized marketing campaigns, dynamic package offers, and retargeting for corporate clients, meetings RFPs, and travel managers.

Financial target With a revenue range of $25M–$50M and a leaner team size, pursue high-margin service upsells such as event hosting, executive suites, and curated experiences to improve per-guest profitability and expand into higher-value segments.