Market Intelligence Growth TREC appointed Abigail Jenkins as Director of Market Intelligence and Storytelling, signaling a strategic emphasis on data driven insights for policy influence and member value. This creates a sales opportunity for market research services, dashboards, and customized analytics tailored to North Texas commercial real estate trends.

Leadership & Training The Associate Leadership Council and ongoing leadership initiatives show a commitment to member development. Opportunities exist to provide learning management systems, certification programs, executive coaching, and event programming support for members and staff.

Philanthropy Partnerships TREC and its philanthropic arm pursue community investment projects, presenting pathways for sponsorships, CSR programs, and impact measurement services that align with member companies community goals.

Membership Engagement With a broad network of developers, brokers, attorneys, and bankers, there is demand for tools to improve onboarding, retention, and event participation. Consider CRM, marketing automation, registration platforms, and member app solutions tailored to professional associations.

Regional Expansion Recent growth into North Texas markets suggests a need for regional partnerships, localized market intelligence, and cross market events. Propose market entry collaborations, regional data services, and co branded programs to extend reach beyond Dallas.