Technology Integration The Reference Company leverages a diverse tech stack including WordPress, Shopify, Google Analytics, and Google Tag Manager, indicating openness to digital solutions and integration, which can be leveraged to upsell advanced analytics, automation tools, or customized platform integrations.

Healthcare Focus With a significant client base in Healthcare, along with experience in credentialing and background checks, there is potential to expand services tailored specifically for healthcare employers seeking compliance and specialized screening solutions.

Market Positioning Operating in a competitive segment with companies like Sterling and HireRight, The Reference Company can emphasize personalized service quality and agility, appealing to mid-sized firms looking for flexible, customer-centric employment screening options.

Growth Potential Having generated revenue between one million and ten million dollars, there are opportunities to target small to medium-sized enterprises (SMEs) in industries like manufacturing and business services that value reliable background screening but may currently be underserved or seeking more cost-effective options.

Service Differentiation Focusing on its technology-driven and customer service-oriented approach, The Reference Company can develop targeted messaging for prospects prioritizing timely results and personalized support, particularly as companies navigate increasingly complex hiring environments.