The ReThink Group Inc. Employee Directory

Financial ServicesNew York, United States2-10 Employees

The ReThink Group Inc. is a boutique financial services consultancy based in New York City, focused on improving decision-making and performance for professional money managers and athletes. Founded by Denise Shull in 2003, the firm applies neuroscience and psychology to develop actionable strategies that enhance emotional competencies, with the aim of addressing slumps, repetitive mistakes, and confidence crises in high-pressure environments. The company assesses, coaches, and trains clients to strengthen the mental factors that influence trading and competitive success, translating scientific insights into practical techniques. While operating within the financial services sphere, its work centers on optimizing behavior under market and competitive pressures rather than providing traditional investment products. The firm’s work is anchored in Shull’s expertise in neuropsychology and behavioral finance, and its location places it in the New York metropolitan area.

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