Market Leadership Driven Lighting Group is a prominent player in the automotive aftermarket lighting sector, offering the broadest range of high-end lighting products through proprietary brands and ecommerce platforms, making them an ideal partner for premium lighting suppliers and brands seeking to expand their market reach.

Recent Acquisition The company's acquisition by WheelPros in August 2021 enhances its distribution network and market presence, opening opportunities for sales expansion through established channels and leveraging WheelPros' extensive aftermarket automotive portfolio.

Innovation Recognition Being recognized as a 2021 SEMA Gen-III Innovator of the Year positions Driven Lighting Group as an innovative leader, which can be leveraged to promote advanced lighting solutions and attract customers seeking cutting-edge automotive lighting products.

Leadership Stability The appointment of Brett E. Lauter as President in early 2022 signals strategic focus on growth and operational excellence, presenting opportunities for sales teams to align solutions with a company in a growth-oriented phase.

Revenue Potential With a revenue estimated between $25M and $50M and a dedicated focus on enthusiast automotive lighting, the company offers substantial volume potential for suppliers and distributors looking to target high-value aftermarket segments.