The Rider Firm Email Format
Sporting Goods ManufacturingEngland, United Kingdom11-50 Employees
The Rider Firm is a sporting goods manufacturer focused on cycling products. It is based in Partridge Green, West Sussex, UK, with an additional site in Boulder, Colorado, USA. Founded in 2014, the company operates a portfolio of brands including Hunt Bike Wheels, Privateer Bikes, Cairn Cycles, and Dissent 133, selling products through its direct-to-consumer wheel line and related cycling offerings. The firm concentrates on developing gear designed to enhance cycling performance. The brand portfolio targets riders seeking higher performance equipment, leveraging a direct-to-consumer approach for wheels and bikes. The company has an international footprint with operations in the UK and the US. In May 2022, the organization announced the departure of its chief strategy officer, a leadership change related to the development and branding of its Privateer and Cairn lines.