Niche Market Expertise The Right Brain People specializes in emotional research and consumer insights, providing a unique and proprietary methodology that appeals to organizations seeking deeper understanding of consumer decision-making processes. This specialization presents an opportunity to target clients aiming to enhance their emotional engagement strategies.

Growing Client Base Having helped over 500 clients across various industry sectors, the company demonstrates a strong track record and broad market reach. This indicates potential for expanding its service offerings or increasing engagement with existing clients seeking further insights or advanced research methods.

Mid-Sized Focus With a team of 11-50 employees and revenues under $10 million, The Right Brain People is positioned as a nimble and specialized firm. This size allows for personalized service and flexibility, making it an attractive partner for small and medium-sized enterprises looking for tailored market research solutions.

Technology Utilization The company's tech stack, which includes WordPress, PHP, and Bootstrap, suggests focus on web-based interfaces and user-friendly reporting tools. Sales opportunities may exist in offering customized digital analytics platforms or upgraded tech services to enhance client engagement.

Expansion Potential Given the company's unique research methodology and proven client success, there is potential for scaling its offerings either through strategic partnerships or productized research modules. Presenting solutions that support growth and market differentiation could appeal to the company's ambitions.