Niche Market Focus The Root Group specializes in a range of visual arts services including professional photography, art direction, branding, and graphic design, positioning them as a full-service creative partner for brands seeking high-quality visual content.

Local Presence Based in New York City with a small team of 2-10 employees, the company benefits from a prime geographic location that attracts local clients and opportunities in the competitive NYC creative scene.

Growing Revenue With an estimated revenue between 1 million and 10 million dollars, The Root Group demonstrates healthy financial performance, indicating potential capacity for scale and additional service offerings.

Tech-Driven Operations Utilizing a modern tech stack including WordPress, Google Workspace, and various web development tools, the company maintains an efficient digital infrastructure that can support client engagement and project management.

Market Opportunities By comparing with larger firms in the creative and architectural sectors, The Root Group can leverage its nimbleness and specialized expertise to target niche markets within the broader visual arts and branding industry, especially in corporate event and interior photography segments.