Insights

Reputation & Recognition The Rossman Group has a strong industry reputation, evidenced by prestigious awards such as two Silver Anvil awards and the 'Best of Show' recognition from PRSA, positioning it as a leader in public relations excellence which could appeal to clients seeking top-tier communications services.

Targeted Client Base Specializing in issues management, crisis communication, and community relations for a diverse range of clients, including local and international organizations, presents opportunities to offer tailored PR solutions across different scales and sectors.

Strong Leadership Founded and led by Kelly Rossman-McKinney, a highly influential figure recognized for her impact and effectiveness, the firm’s leadership can be leveraged to build relationships with prospects valuing experienced and reputable PR partners.

Digital & Tech Assets Utilizing advanced technology stacks like AWS, Java, PHP, and Nginx indicates a focus on digital infrastructure, opening opportunities to upsell digital marketing, media consulting, and technology-driven PR solutions.

Growth Potential With a modest revenue range of $1M to $10M and a small team, there is significant potential for growth and expansion into larger markets or additional services, making it a strategic target for firms offering scalability and comprehensive communications solutions.

The Rossman Group Tech Stack

The Rossman Group uses 4 technology products and services including Amazon Web Services, Java, PHP, and more. Explore The Rossman Group's tech stack below.

  • Amazon Web Services
    Cloud Hosting
  • Java
    Programming Languages
  • PHP
    Programming Languages
  • Nginx
    Web Servers

Media & News

The Rossman Group's Email Address Formats

The Rossman Group uses at least 1 format(s):
The Rossman Group Email FormatsExamplePercentage
FLast@rossmangroup.comJDoe@rossmangroup.com
25%
Last@rossmangroup.comDoe@rossmangroup.com
25%
FLast@rossmangroup.comJDoe@rossmangroup.com
25%
Last@rossmangroup.comDoe@rossmangroup.com
25%

Frequently Asked Questions

What is The Rossman Group's official website and social media links?

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The Rossman Group's official website is rossmangroup.com and has social profiles on LinkedIn.

What is The Rossman Group's SIC code NAICS code?

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The Rossman Group's SIC code is 8743 - Public Relations Services NAICS code is 54182 - Public Relations Agencies.

How many employees does The Rossman Group have currently?

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As of December 2025, The Rossman Group has approximately 5 employees across 1 continents, including North America. Key team members include Senior Vice President: K. M.Project Manager: W. L.. Explore The Rossman Group's employee directory with LeadIQ.

What industry does The Rossman Group belong to?

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The Rossman Group operates in the Public Relations and Communications Services industry.

What technology does The Rossman Group use?

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The Rossman Group's tech stack includes Amazon Web ServicesJavaPHPNginx.

What is The Rossman Group's email format?

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The Rossman Group's email format typically follows the pattern of FLast@rossmangroup.com. Find more The Rossman Group email formats with LeadIQ.

When was The Rossman Group founded?

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The Rossman Group was founded in 1988.

The Rossman Group

Public Relations and Communications ServicesMichigan, United States2-10 Employees

The Rossman Group operates as a full service public relations firm in Lansing, Michigan. We specialize in issues management, media consulting, litigation communication, community relations, ballot initiatives, and crisis communication for local, statewide, national, and international clients. 

The firm's established tradition of excellence has been recognized with awards locally, regionally and nationally. The Rossman Group is one of only a handful of independent public relations firms in the country to win two Silver Anvil awards - the highest award in the public relations industry - in a single year. The Rossman Group also received the "Best of Show" award from PRSA in 2009. 

The Rossman Group was also voted the most effective firm in Lansing for the third year in a row in 2009. The results are from a MIRS-EPIC/MRA Insider Survey, which was e-mailed to well over 1,000 lawmakers, lobbyists, association executives and executive branch officials over a three-week period.

Kelly Rossman-McKinney, who founded the firm in 1988, has been recognized as one of Michigan's Most Influential Women and selected as one of the top 25 women business owners by the National Association of Women Business Owners. In 1999, the Lansing State Journal named her one of "100 People to Watch This Century." Kelly Rossman-McKinney was also voted the single most effective public relations professional in Lansing in 2004, 2006, and 2009. 

The Rossman Group also proudly produces the Michigan Legislators' Guide to Lobbyists & Reporters.

Section iconCompany Overview

SIC Code
8743 - Public Relations Services
NAICS Code
54182 - Public Relations Agencies
Founded
1988
Employees
2-10

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    The Rossman Group's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    The Rossman Group's revenue is estimated to be in the range of $1M$10M

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