Event Buyer Targeting Leverage The Sandymount Hotel’s proximity to Aviva Stadium, RDS and the Convention Centre Dublin to win corporate events and attendee bookings. Create tailored event packages that bundle meeting space, catering, AV support and a shuttle option for central offices. Promote the hotel’s private gardens and on-site dining for receptions and team-building activities, and build partnerships with event organizers and travel managers to secure blocks of rooms around major events.

Green Credentials Highlight Europe’s Leading Green Hotel awards and Energia Sustainable Family Business recognition to appeal to ESG-focused buyers. Emphasize sustainability features such as efficient energy use, waste reduction and responsible sourcing, and offer to provide sustainability reporting or impact data to clients for RFPs.

Location Advantage Market the hotel as a convenient base for sports and entertainment fans as well as business travelers, with easy access on the DART line and quick reach to city center. Create city-break plus business packages that include breakfast, parking and shuttle services, and target audiences attending events at nearby venues.

Direct Booking Growth Capitalize on the existing analytics and Microsoft 365 footprint to optimize direct bookings and reduce OTA dependence. Propose CRM integration, loyalty program development, and personalized offers aligned with event calendars to boost repeat bookings and longer stays.

Partnerships & Programs Pursue corporate travel program agreements, relationships with travel management companies, and associations seeking regular meeting blocks. Offer bundled conference packages and negotiated corporate rates, and cross-sell dining and venue spaces to maximize venue-to-hotel conversion.