The Sawtooth Group Employee Directory
Advertising ServicesNew Jersey, United States11-50 Employees
The Sawtooth Group is a mid-sized advertising services firm focused on communications that aim to create positive impact. Based in Red Bank, New Jersey, it works with brands to increase their appeal by establishing stronger connections with consumers. The company uses a proprietary, quantitative framework to analyze three components of a brand’s irresistibility and assigns a numerical score to guide strategic decisions. Its offerings are designed for brands looking to improve engagement and shareability by diagnosing and quantifying brand appeal with the I-Factor framework. The approach combines emotional and scientific insights to address subconscious factors that influence purchasing behavior, informing more effective communications from the firm’s New Jersey base.
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