The Scout Guide

Advertising ServicesVirginia, United States51-200 Employees

The Scout Guide operates as a national network of locally curated print guides and digital platforms that highlight small businesses across the United States. Based in Charlottesville, Virginia, it connects readers with a broad range of local enterprises from boutiques and designers to restaurants, makers, and service providers through thoughtfully crafted storytelling and photography in its guides. Each guide is independently owned by a local editor who champions the entrepreneurs in their city, supported by a growing community of editors across more than 100 markets and a mix of print publications, digital features, and events.

It operates within the advertising services industry and serves as a conduit between local merchants and readers seeking authentic, locally oriented discovery. The organization is expanding nationwide and has recently partnered with California Closet Company, Inc. to host a Holiday Pop-Up Market in a Raleigh showroom.

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