The Seam Email Format

Retail Apparel and FashionEngland, United Kingdom11-50 Employees

The Seam is developing a platform that connects customers with skilled makers who repair garments, bags, and shoes, supporting the care and repair economy. By facilitating access to trusted alteration and repair services, the company helps extend the life of clothing and accessories purchased in the retail fashion market. Based in London, England, it operates within the retail apparel and fashion sector and aims to align wardrobe maintenance with consumer sustainability. The model centers on pairing individuals with providers who can repair and refresh a range of items, from everyday wardrobe staples to more premium pieces.

Its target customers include individual shoppers seeking repair or alteration services and retailers seeking to enhance customer offerings with wardrobe care. A notable development is a partnership with Primark to deliver a same-day repair and alterations service at Primark's Manchester Market Street store, illustrating a channel to reach more customers through retail partners. The Seam has also collaborated with fashion brands and initiatives to develop aftercare programs, demonstrating its role in supporting sustainable fashion practices. The company is small-to-mid-sized and based in London, with a focus on expanding access to repair services across the fashion industry.

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