Youth Education Expansion The Second City is launching The Second City PLAY to bring improv to children, families, and schools. Sales opportunities include licensing curricula, after-school programs, school partnerships, and youth camps, plus content licensing and educator training services.

Corporate Training Growth The core offering centers on using improv-driven methods to boost performance in meetings, events, and development programs. Opportunities exist to upsell leadership development, DEI and team-building programs, and enterprise-wide training licenses to corporate clients.

Government & Public Sector Second City Works has engaged in government-focused events and cyber-summit keynotes. Target public sector agencies and contractors for interactive training, cybersecurity awareness programs, and compliance-focused workshops.

Content Licensing & Partnerships Leverage a rich history in performance and content creation to license SCTV-era and original Second City material, plus develop branded training videos, streaming partnerships, and sponsorship deals with brands and educational partners.

Geographic Market Expansion Operates in Chicago with cross-border expansion to Toronto and international opportunities. Pursue cross-market corporate training programs in Canada and beyond through local partnerships and joint ventures.