The Shade Room
Online Audio and Video MediaCalifornia, United States11-50 Employees
The Shade Room, established in 2014 and based in Los Angeles, operates as an online audio and video media company focused on breaking news and pop culture. It runs a 24/7 news outlet that blends investigative entertainment journalism with crowdsourced reporting from its community of Roommates, delivering coverage directly to readers through its website and social channels. Its audience consists of readers who want timely, direct coverage of contemporary news and pop culture, with engagement across multiple platforms including Instagram, Facebook, Twitter, and YouTube. By fostering open dialogue in its forums and on its social networks, TSR positions itself as an alternative to traditional news delivery. A recent development is a partnership with Actively Black Inc. to livestream The Black Mixtape: Volume 2 during NYFW on TheShadeRoom.com, reflecting its emphasis on live, culturally relevant programming.