Insights

Audience Engagement Leverage TSR's 24/7 open forum and strong social distribution to offer sponsored engagement campaigns, influencer-driven content, or user-generated content programs that amplify brand reach across Instagram, Facebook, Twitter, YouTube, and the TSR site.

Brand Partnerships Capitalize on TSR's history with partners like Actively Black and Mirriad by proposing co-branded livestreams, exclusive interviews, or in-content advertising packages that resonate with pop culture and Black culture audiences.

Monetization Extensions Propose performance-based ad solutions, in-video/IG ads, and creator monetization programs to align with TSR's existing ad tech stack (GumGum, Google Publisher Tag, TikTok Pixel) to optimize revenue and measurement.

Content Collaboration Offer turnkey content partnerships with access to TSR's investigative entertainment journalism and crowdsourced reporting capabilities, enabling branded content series, sizzle reels, and event coverage around pop culture moments.

Scale Through Tech Highlight the opportunity to integrate with TSR's existing CMS and hosting stack (WordPress, WP Engine) for rapid campaign deployments, A/B testing, and data-driven creative refreshes that enhance performance.

Similar companies to The Shade Room

The Shade Room Tech Stack

The Shade Room uses 8 technology products and services including ID5, AdThrive, iCIMS, and more. Explore The Shade Room's tech stack below.

  • ID5
    Advertising
  • AdThrive
    Advertising Networks
  • iCIMS
    Applicant Tracking Systems
  • Adobe
    Audio, Video, Graphics
  • Adobe Creative Cloud
    Audio, Video, Graphics
  • Cloudflare
    Content Management System
  • Google Fonts API
    Font Scripts
  • Automattic
    Platform As A Service

The Shade Room's Email Address Formats

The Shade Room uses at least 1 format(s):
The Shade Room Email FormatsExamplePercentage
First@theshaderoom.comJohn@theshaderoom.com
85%
FirstL@theshaderoom.comJohnD@theshaderoom.com
11%
FLast@theshaderoom.comJDoe@theshaderoom.com
2%
Middle@theshaderoom.comMichael@theshaderoom.com
2%

Frequently Asked Questions

What is The Shade Room's official website and social media links?

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The Shade Room's official website is theshaderoom.com and has social profiles on LinkedIn.

What is The Shade Room's NAICS code?

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The Shade Room's NAICS code is 5162.

How many employees does The Shade Room have currently?

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As of July 2026, The Shade Room has approximately 48 employees across 2 continents, including North AmericaEurope. Key team members include Senior Social Media Editor: J. W.Digital Content Producer: K. H.Staff Writer And Social Media Editor: L. A.. Explore The Shade Room's employee directory with LeadIQ.

What industry does The Shade Room belong to?

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The Shade Room operates in the Online Audio and Video Media industry.

What technology does The Shade Room use?

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The Shade Room's tech stack includes ID5AdThriveiCIMSAdobeAdobe Creative CloudCloudflareGoogle Fonts APIAutomattic.

What is The Shade Room's email format?

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The Shade Room's email format typically follows the pattern of First@theshaderoom.com. Find more The Shade Room email formats with LeadIQ.

When was The Shade Room founded?

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The Shade Room was founded in 2014.
The Shade Room logo

The Shade Room

Online Audio and Video MediaCalifornia, United States11-50 Employees

The Shade Room, established in 2014 and based in Los Angeles, operates as an online audio and video media company focused on breaking news and pop culture. It runs a 24/7 news outlet that blends investigative entertainment journalism with crowdsourced reporting from its community of Roommates, delivering coverage directly to readers through its website and social channels. Its audience consists of readers who want timely, direct coverage of contemporary news and pop culture, with engagement across multiple platforms including Instagram, Facebook, Twitter, and YouTube. By fostering open dialogue in its forums and on its social networks, TSR positions itself as an alternative to traditional news delivery. A recent development is a partnership with Actively Black Inc. to livestream The Black Mixtape: Volume 2 during NYFW on TheShadeRoom.com, reflecting its emphasis on live, culturally relevant programming.

Section iconCompany Overview

NAICS Code
5162
Founded
2014
Employees
11-50

Section iconFunding & Financials

  • $50M$100M

    The Shade Room's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    The Shade Room's revenue is estimated to be in the range of $50M$100M

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