Insights

Brand Collaboration Leverage TSR's strong pop culture reach and 24/7 news cadence to pitch sponsored content, livestream partnerships, or co-branded events with brands targeting Black culture and entertainment audiences.

Advertising & Tech Tap into TSR's established ad tech stack relationships (Di5, AdThrive, iCIMS, Automattic, Cloudflare, Adobe) to propose programmatic bundles, in-house creative services, and performance-based campaigns.

Influencer & Talent Utilize TSR's staffing and creator network (Roommates) to offer influencer campaigns, talent bundles, and experiential activations around fashion, music, and live events.

Audience Growth Position ROI-focused offerings around cross-channel distribution (Instagram, Facebook, Twitter/X, YouTube) and open-forum engagement to help brands reach de-duplicated millennial and Gen Z audiences.

Strategic Partnerships Propose co-marketing and content partnerships with TSR's ecosystem partners (Actively Black, Mirriad) to provide broader PR storytelling, in-content ads, and livestream opportunities for brands aligning with culture and social impact.

Similar companies to The Shade Room

The Shade Room Tech Stack

The Shade Room uses 8 technology products and services including Google AdSense, Hotjar, Snowplow, and more. Explore The Shade Room's tech stack below.

The Shade Room's Email Address Formats

The Shade Room uses at least 1 format(s):
The Shade Room Email FormatsExamplePercentage
First@theshaderoom.comJohn@theshaderoom.com
85%
FirstL@theshaderoom.comJohnD@theshaderoom.com
11%
FLast@theshaderoom.comJDoe@theshaderoom.com
2%
Middle@theshaderoom.comMichael@theshaderoom.com
2%

Frequently Asked Questions

What is The Shade Room's official website and social media links?

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The Shade Room's official website is theshaderoom.com and has social profiles on LinkedIn.

How much revenue does The Shade Room generate?

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As of August 2026, The Shade Room's annual revenue is estimated to be $50M - $100M.

What is The Shade Room's NAICS code?

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The Shade Room's NAICS code is 5162.

How many employees does The Shade Room have currently?

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As of August 2026, The Shade Room has approximately 50 employees across 2 continents, including North AmericaEurope. Key team members include Senior Social Media Editor: J. W.Digital Content Producer: K. H.Staff Writer And Social Media Editor: L. A.. Explore The Shade Room's employee directory with LeadIQ.

What industry does The Shade Room belong to?

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The Shade Room operates in the Online Audio and Video Media industry.

What technology does The Shade Room use?

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The Shade Room's tech stack includes Google AdSenseHotjarSnowplowiCIMSAdobe Creative CloudCanvaCookiebotGoogle Workspace.

What is The Shade Room's email format?

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The Shade Room's email format typically follows the pattern of First@theshaderoom.com. Find more The Shade Room email formats with LeadIQ.

When was The Shade Room founded?

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The Shade Room was founded in 2014.
The Shade Room logo

The Shade Room

Online Audio and Video MediaCalifornia, United States11-50 Employees

The Shade Room, established in 2014 and based in Los Angeles, operates as an online audio and video media company focused on breaking news and pop culture. It runs a 24/7 news outlet that blends investigative entertainment journalism with crowdsourced reporting from its community of Roommates, delivering coverage directly to readers through its website and social channels. Its audience consists of readers who want timely, direct coverage of contemporary news and pop culture, with engagement across multiple platforms including Instagram, Facebook, Twitter, and YouTube. By fostering open dialogue in its forums and on its social networks, TSR positions itself as an alternative to traditional news delivery. A recent development is a partnership with Actively Black Inc. to livestream The Black Mixtape: Volume 2 during NYFW on TheShadeRoom.com, reflecting its emphasis on live, culturally relevant programming.

Section iconCompany Overview

NAICS Code
5162
Founded
2014
Employees
11-50

Section iconFunding & Financials

  • $50M - $100M

    The Shade Room's revenue is estimated to be in the range of $50M - $100M

Section iconFunding & Financials

  • $50M - $100M

    The Shade Room's revenue is estimated to be in the range of $50M - $100M

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