Insights

Industry leadership Shop.org is a leading membership community in digital retail with connections to the top 10 U.S. retailers and a significant share of the Internet Retailer Top 100, presenting a strong channel for partnerships, sponsorships, and exclusive programs tailored to retail technology providers.

Financial scale Revenue is in the mid hundreds of millions, indicating a sizable budget for member-focused initiatives, events, and technology pilots. This suggests potential for multi-year sponsorships, enterprise partnerships, and strategic collaborations with vendors offering value-add services.

Tech footprint A broad tech stack including cloud hosting, analytics, ad tech, marketing automation, and content management platforms points to opportunities for integration partnerships, data-driven marketing services, and event tech enhancements aligned with digital retail trends.

Event & content As a hub for benchmarking research, events, and networking, there are opportunities to propose research collaborations, speaker engagements, sponsored benchmarks, and executive briefings that align with evolving e-commerce and multichannel strategies.

Growth potential With a mid-sized team and affiliations with large retailers, there's room to expand into member acquisition services, partner ecosystems, and scalable solutions that serve both the federation and its extensive retailer membership.

Similar companies to The Shop

The Shop Tech Stack

The Shop uses 8 technology products and services including AdRoll, Hotjar, Linkedin Insight Tag, and more. Explore The Shop's tech stack below.

The Shop's Email Address Formats

The Shop uses at least 4 email formats:
The Shop Email FormatsExamplePercentage
LastF@shop.orgDoeJ@shop.org
92%
FLast@shop.orgJDoe@shop.org
6%
FirstLast@shop.orgJohnDoe@shop.org
1%
First.Last@shop.orgJohn.Doe@shop.org
1%

Frequently Asked Questions

What is The Shop's phone number?

Minus sign iconPlus sign icon
You can contact The Shop's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The Shop's official website and social media links?

Minus sign iconPlus sign icon
The Shop's official website is shop.org and has social profiles on LinkedIn.

How much revenue does The Shop generate?

Minus sign iconPlus sign icon
As of September 2026, The Shop's annual revenue is estimated to be $100M - $250M.

What is The Shop's NAICS code?

Minus sign iconPlus sign icon
The Shop's NAICS code is 44-45 - Retail Trade.

How many employees does The Shop have currently?

Minus sign iconPlus sign icon
As of September 2026, The Shop has approximately 199 employees across 5 continents, including North America, Europe and Oceania. Key team members include Business Owner: C. B., Finance Manager: S. T. and Restaurant Manager: L. L. Explore The Shop's employee directory with LeadIQ.

What industry does The Shop belong to?

Minus sign iconPlus sign icon
The Shop operates in the Retail industry.

What technology does The Shop use?

Minus sign iconPlus sign icon
The Shop's tech stack includes AdRoll, Hotjar, Linkedin Insight Tag, Amazon Web Services, Drupal, StackAdapt, Microsoft 365 and Netlify.

What is The Shop's email format?

Minus sign iconPlus sign icon
The Shop's email format typically follows the pattern of LastF@shop.org. Find more The Shop email formats with LeadIQ.
The Shop logo

The Shop

RetailDistrict of Columbia, United States51-200 Employees

The Shop, also known as Shop.org, operates as the membership community for digital retail and is a division of the National Retail Federation. Founded in 1996, it counts roughly 700 member organizations, including the 10 largest retailers in the United States and more than 60 percent of the Internet Retailer Top 100 E-Retailers. The organization serves as a forum where retail professionals can share insights and intelligence to inform decisions amid the evolving landscape of internet and multichannel retailing.

Its programs and activities include benchmarking research, events, and networking communities that enable members to access knowledge and trends. The Shop is based in Washington, D.C., and operates within the retail sector as a resource for digital retail professionals. The organization employs a mid-sized workforce.

Section iconCompany Overview

Phone number
Website
shop.org
NAICS Code
44-45 - Retail Trade
Employees
51-200

Section iconFunding & Financials

  • $100M - $250M

    The Shop's revenue is estimated to be in the range of $100M - $250M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.