Unlimited support Target The Simple Solution as a high-value MSP with a monthly unlimited service hours model and guaranteed on-site response. Position additional managed services and proactive maintenance to maximize utilization of their unlimited hours.

Regional expertise Leverage their Bay Area focus since 1989 to offer scalable regional networking deployments, ongoing support contracts, and expansion services for growing local businesses needing reliable on-site responsiveness.

Mid-market fit With 11-50 employees and a revenue range of 10-25M, pursue mid-market firms requiring customized networking, security, and IT operations services that align with budgeting constraints and obstacle-driven deployments.

Tech stack leverage Offer modernization and integration services that complement their current web and analytics tools (webpack, jQuery, Bootstrap, Google Analytics) and propose advanced monitoring, security hardening, and cloud workflow optimization to upsell high-margin solutions.

Growth opportunities Position as a strategic partner for expansion projects, disaster recovery, and scalable IT infrastructure to support their growth trajectory while highlighting competitive advantages against larger MSPs and national chains.