Cross-Selling Opportunities The company's integration of dental services with spa offerings presents a unique opportunity to promote premium skincare, aesthetic treatments, and wellness products. Sales efforts can focus on expanding product lines related to cosmetic dermatology and spa services to current clients.

Technology Adoption Utilizing advanced dental technology such as CEREC same-day crowns positions the company as a provider of efficient, high-quality treatments. There is potential to upsell digital dental solutions, patient engagement tools, and telehealth services to enhance customer experience and retention.

Market Expansion Located in Kansas City with a comprehensive service offering, the company can explore targeted marketing campaigns to attract higher-income demographics interested in luxury dental and spa experiences, potentially increasing revenue streams across both sectors.

Customer Engagement With a modern website and robust online presence, the company can leverage digital marketing strategies such as SEO and personalized promotions, boosting appointment bookings and fostering loyalty among existing clients through targeted communication.

Growth Potential Given the mid-range revenue and employee size, there is room for scaling services with providers of advanced aesthetic and cosmetic products. Partnering with established beauty and health brands can enhance service offerings and attract new customer segments.