Strategic Collaboration Leverage The Splash Lab’s role as a global partner to architects and designers to pursue co-development opportunities on large-scale commercial washroom projects, especially in corporate, hospitality, and public spaces where innovative bathroom architecture is a differentiator.

Product Expansion Capitalize on recent Luma Collection introductions (Lumashelf, Lumamirror, Lumabin) to upsell to existing clients and target specifiers with modular, hygienic, and design-forward fixtures for high-traffic installations such as airports, office campuses, and urban redevelopment projects.

Publicity-Driven Opportunities Monitor retrofitmagazine and related trade outlets for feature-driven campaigns that can be tied to targeted outreach, offering case studies and white-glove demonstrations to win project bids in the restroom retrofit and modernization segment.

Facility Modernization Target large-scale facilities with aging restroom infrastructure (corporate campuses, hotels, healthcare, education) for modernization contracts featuring The Splash Lab’s seamless HIMACS-based full-systems solutions and hygienic, easy-to-maintain surfaces.

Digital Engagement Use the company’s tech stack relationships (Google Analytics, LinkedIn, advertising platforms) to run account-based marketing and retargeting campaigns focused on architects, designers, and facilities managers involved in upcoming refurbishments and new build projects.