The Sports Edit Email Format

RetailEngland, United Kingdom2-10 Employees

The Sports Edit is a London-based retail platform specializing in women’s activewear, curating a careful selection of stylish, high-performance sportswear from a broad range of brands. It organizes its work around three core focuses—curation, content, and community—scouting globally to assemble a distinctive edit that merges style with quality and performance. The assortment includes more than 40 brands, such as On Running, Adidas, Nike, Alo, Beyond Yoga, Girlfriend Collective, M&S Goodmove, and FP Movement. In addition to selling apparel, the company publishes wellness-focused content via its blog and fosters a fitness community that aims to be inclusive and supportive.

Founded in late 2015 in a cold London garage, The Sports Edit remains independently run and led by the founding team. In February 2023, the company broadened its brand portfolio by launching the VUORI UK store, reflecting ongoing expansion beyond its initial lineup.

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