Strategic partnerships Potential to expand partnerships with major pediatric and hospital networks given current collaborations with Seattle Children’s and a national reach through UW Medicine, presenting opportunities for joint programs, pilot studies, or licensing of ExerciseRx for broader clinical use.

Healthcare tech Leverage the cloud-based, HIPAA-compliant ExerciseRx platform to offer integrated digital health solutions for prescribed physical activity, enabling upsell to healthcare providers and payers seeking outcomes-based activity programs.

Safety leadership Strong track record in safe return-to-play policies across all 50 states positions the institute as a trusted advisor for schools, leagues, and youth organizations seeking compliance, training, and risk-reduction solutions.

Mental wellness Growing mental health program for high school athletes (Mentally Strong) creates cross-sell opportunities with school districts, sports medicine clinics, and wellness-focused insurers seeking comprehensive athlete well-being programs.

Growth and funding Revenue tier and small team size indicate agility and potential for scalable services; ideal target for modular offerings, pilots, and channel partnerships with larger orthopedics and sports medicine networks to accelerate market penetration.