Strategic partnerships Leverage Better’s network and recent partnerships (FitnessGenes, Padel clubs, healthy café partners) to cross-sell services and create bundled wellness programs for members and local authorities.

Expansion leverage Target opportunities around Better’s asset investments and facility upgrades (dry-side changing facilities, new partnerships) to upsell premium memberships, group training, and corporate wellness packages.

Community engagement Position as a community-first wellness hub by offering school, nursery, and family programs to drive footfall, increasing ancillary revenue from sports clinics, physio, psychology, and kids activities.

Data-driven wellness Highlight access to FitnessGenes and longevity insights as a differentiator to sell personalized fitness plans, health risk assessments, and membership tier add-ons.

SMB and local authority fit Emphasize cost-effective, accessible leisure services under the Better umbrella to secure collaborations with local authorities, corporate clients, and community groups seeking scalable wellness solutions.