Global expansion The Standard is rapidly expanding its global footprint with properties in marquee cities and ongoing development in Lisbon, Brussels, Vienna, Dublin, Brooklyn, Pattaya, Mexico, and Austin, plus branded residences in Miami Brickell, Lisbon, Phuket and Hua Hin, signaling opportunities for cross-market partnerships, supplier alignments, and franchise-adjacent ventures.

Awarded prestige Recent industry recognitions including Best Beach Resort at TTM Awards 2026 and Tripadvisor Travellers’ Choice place The Standard among top-tier hospitality brands, creating enhanced selling points for premium service packages, experiences, and aligned loyalty initiatives.

Experience-led Positioning as a pioneer of lifestyle hospitality with design-forward experiences provides openings for experiential partnerships, exclusive events, and collaboration on F&B or nightlife concepts that can be co-branded with premium suppliers and brands.

Tech-enabled ops Adoption of a modern tech stack (Amplitude, Segment, Shopify, Google Workspace, ADP Workforce Now, etc.) indicates readiness for tech integrations, data-driven marketing collaborations, and scalable platform partnerships for guest engagement, CRM, and loyalty enhancements.

Leadership moves Recent hires and leadership appointments in London and Maldives signal a focus on property-level excellence and curated experience, suggesting opportunities to pitch premium operations services, guest experience programs, or executive-level partnerships to support new properties and hotel openings.