Innovation Through Collaborations The Standard Hotels recently partnered with Crash Baggage to launch an exclusive suitcase collection, demonstrating an openness to co-branded product collaborations and innovative marketing strategies that can be leveraged to expand into merchandise and experiential offerings.

Luxury and All-Inclusive Packages The introduction of the Premium All-Inclusive package at The Standard Maldives highlights opportunities to promote premium service bundles and tailored experiences, appealing to high-end clientele seeking comprehensive hospitality solutions.

Technology Integration The company's recent hire of an IT Manager and utilization of advanced tech stacks like New Relic, Tealium, and Salto.io indicate a focus on enhancing digital guest engagement, operational efficiency, and data-driven decision-making, opening doors for tech-driven service enhancement solutions.

Unique Brand Experiences The launch of The Jet Set retail collection and StandardX hotel concept showcase The Standard’s emphasis on creating distinctive lifestyle brands and experiential spaces, offering avenues for branding partnerships and custom event or retail collaborations.

Expanding Market Presence With multiple locations in iconic cities such as LA, Miami, and New York, along with new initiatives and marketing campaigns, The Standard Hotels presents opportunities for targeted marketing, local partnerships, and expansion support in the high-end hospitality sector.