Growth expansion The Star Entertainment Group is executing multi-billion-dollar transformational projects across New South Wales and Queensland, including Queen’s Wharf Brisbane and The Star Gold Coast Masterplan, signaling ample opportunities to offer partnerships, suppliers, and tech solutions for large-scale hospitality, tourism, and integrated resort components.

Tech modernization With a modern tech stack featuring Azure Databricks, IBM Cognos Analytics, Microsoft Clarity, SharePoint, CrowdStrike, Agentforce, Microsoft Azure, and Atlassian Confluence, there is potential to propose advanced analytics, cybersecurity, cloud optimization, and collaboration tools for better guest experience, operations, and compliance.

Guest safety focus Recent safety and compliance scrutiny, including past safety warnings and Sky Deck concerns, create demand for safety, risk management, and incident analytics solutions, as well as hardware or software to strengthen governance and proactive safety measures.

Monetization potential Flagship properties The Star Sydney, The Star Gold Coast, and The Star Brisbane attract high visitor volumes and have access to government-linked venues like the Gold Coast Convention and Exhibition Centre, presenting cross-sell opportunities for events, entertainment packages, loyalty platforms, and data-driven marketing services.

Financial signals Despite prior regulatory issues and a reported loss in the last year, the company shows resilience with revenue in the billions and a narrowing normalised loss, indicating openness to efficiency improvements, cost optimization programs, and technology-enabled revenue optimization partnerships.