Luxury tech hospitality Position The StateView as a Marriott Autograph Collection property with high-tech meeting spaces and sustainable living concepts on a university campus to attract enterprise accounts, events teams, and academic partnerships seeking premium venues.

Academic partnerships Leverage proximity to North Carolina State University’s Centennial Campus to target university departments, research collaborations, and corporate education programs that require advanced conference facilities and executive retreats.

Event revenue expansion Highlight over 10,000 square feet of high-tech meeting and function space, outdoor terraces, and a signature restaurant to win corporate events, conferences, and milestone celebrations, complemented by private dining and fitness amenities.

Digital experience Emphasize integrated technology stack and interactive spaces as a differentiator to attract tech-forward organizations for offsite meetings, hybrid events, and guest experiences that require seamless digital services.

Competitive positioning Target mid-size to large hospitality clients by benchmarking against upscale peers like The Umstead, offering tailored packages, sustainability storytelling, and campus-centric branding to win tenders in Raleigh and surrounding regions.