Local Fashion Focus The Stockroom emphasizes in-house designed and made women's fashion in New Zealand, highlighting opportunities to partner with local designers or source domestically produced goods to enhance their unique boutique offerings.

Unique International Assortment With a curated range of accessories and apparel from countries like Sweden and Nepal, there is potential to expand the international product lineup or collaborate with overseas suppliers to enrich their eclectic inventory.

Digital Presence Growth Their active online platform and ongoing blog suggest a focus on digital marketing; leveraging advanced e-commerce tools or digital advertising services could further boost sales and customer engagement.

Boutique Market Niche As a small retail operation with a personalized environment, there are opportunities to introduce exclusive or limited-edition collections, enhancing customer loyalty and attracting niche fashion enthusiasts.

Technology Use The company's current tech stack includes standard web tools and analytics, indicating potential for adopting more sophisticated marketing automation, CRM, or inventory management solutions to optimize operations and sales.