Regional Expansion With over 70 stores across Kuwait, Bahrain, Oman, and Jordan, The Sultan Center demonstrates a solid regional footprint, offering numerous opportunities to introduce new suppliers or services tailored to diverse Middle Eastern markets.

Loyal Customer Base Recognized as Your Neighbourhood Grocer with a strong presence in the community and a diverse customer base including locals and expats, Sultan provides a valuable platform for targeted marketing and personalized promotions to enhance customer engagement.

Technology Integration The company's utilization of modern digital tools such as Facebook Pixel and MonsterInsights indicates openness to data-driven marketing and analytics, presenting opportunities for upselling digital advertising, loyalty programs, or e-commerce solutions.

Product Diversification Recent initiatives like launching stores with specialized ranges such as diabetic-friendly and keto foods suggest opportunities to collaborate on health-focused, niche product lines or branded partnerships to attract health-conscious consumers.

Collaborative Potential Strategic partnerships, exemplified by Careem’s recent collaboration, show Sultan’s interest in expanding service offerings. This paves the way for joint ventures in logistics, technology integration, or customer experience enhancements tailored to the retail sector.