Strategic Partnership Leverage The Terbet Group’s affiliation with Coldwell Banker HPW to position joint marketing and referral programs, especially with the recently announced Excel Moving & Storage partnership, to target relocation clients and streamline real estate and moving services.

Local Market Focus Target Raleigh-area residential buyers and sellers by offering bundled services, neighborhood market reports, and relocation support, capitalizing on the group’s regional presence and its mid-sized team profile outside of larger franchise networks.

Digital Lead Ready Capitalize on the existing tech stack (AdRoll, Google Ads, Microsoft Advertising, Crazy Egg, Clarity, AWS, WordPress, Shopify) to run targeted campaigns for both buyers and sellers, with retargeting and analytics to optimize conversion efficiency.

Growth Through Alliances Propose scalable co-marketing and co-sell opportunities with title, escrow, moving, and mortgage partners to create end-to-end client experiences, expanding the value proposition beyond traditional brokerage services.

Financial Trajectory Position services to support a revenue range of current operations within the $1M–$10M band, emphasizing high-margin digital marketing, lead generation, and premium listings to accelerate growth and potentially attract larger brokerage collaborations.