Premium Brand Leverage The Thayer Hotel’s status as a historic luxury property on the West Point grounds to target high-spending corporate events, executive retreats, and high-profile weddings, emphasizing unique venue prestige and scenic Hudson Valley appeal.

Strong Recognition Capitalize on recent awards for Best Brunch to upsell upscale dining experiences and event packages, offering collaborative marketing with Daily Voice channels to reach local affluent audiences and drive brunch and special event bookings.

Conferencing Focus Position as a premier conference and event destination with modern comforts atop a historic setting, tailoring customized meeting experiences, on-site catering, and exclusive West Point tours to attract corporate groups and association meetings.

Heritage & Experience Highlight the property’s 200+ years of history and proximity to the United States Military Academy to differentiate from competitors, offering curated heritage tours, commemorative packages, and alumni or veteran-focused events.

Tech & Reach Utilize the existing tech stack and digital presence to run targeted campaigns for GMs and event planners, while expanding partnerships with local tourism boards and luxury travel networks to broaden visibility among affluent travelers and corporate purchasers.