Pro Shop Upsell Leverage the newly expanded pro shop and 18 courts to upsell premium racquets, strings, grips, apparel and accessories. Offer on-site demonstrations, stringing and maintenance services, plus brand partnerships and tournament sponsorships to drive foot traffic and revenue.

Corporate Memberships Position the club as a premier Midtown Toronto destination for corporate memberships and client events. Propose exclusive networking gatherings, guest access programs, and partner initiatives with local firms to accelerate member acquisition and renewals.

Family Engagement Capitalize on the daycare and junior lounge by promoting family memberships and youth programs. Develop kids camps, beginner clinics, birthday parties and school partnerships to broaden the member base and increase facility usage across the week.

Wellness Partnerships Integrate wellness services with court activity through private coaching, group fitness, massage and rehabilitation packages. Create corporate wellness programs and multi-service bundles to drive cross-use of facilities.

Digital Marketing Modernize digital channels with online booking, pro shop e-commerce, a member portal and event management. Use data-driven marketing to boost renewals, bookings and referrals while showcasing premium amenities to attract new members.