Strategic Expansion The University of Tulsa is actively expanding academic offerings with new interdisciplinary programs such as the Bachelor of Science in applied data science in sports and human performance, signaling opportunities to offer data analytics, software, and learning platforms aligned with STEM and athletics.

Leadership Growth Recent leadership additions including a new vice president of strategy indicate openness to strategic partnerships, enterprise-wide technology initiatives, and change management projects that a sales team could support with governance, planning tools, or digital transformation services.

Tech Stack & Platforms Current tech usage across marketing and operations includes Microsoft Power Apps, DoubleClick Floodlight, Libsyn, Dropbox, and Yoast SEO Premium, suggesting upsell opportunities in cloud collaboration, digital marketing analytics, content management, and data integration solutions.

Research & Talent Strong emphasis on research opportunities, entrepreneurship, and high-achieving students (e.g., National Merit Scholars) points to potential partnerships in research software, simulation tools, data science education platforms, and internship or co-op programs.

Campus Experience Recent and ongoing investments in facilities (dorms, performing arts center, athletics, and capital improvements) indicate a need for campus operations technology, facility management solutions, energy efficiency initiatives, and student experience platforms to enhance campus life.