Exclusive Experiences Leverage The Urban Winery's hands-on wine making experiences and barrel club memberships to upsell premium private events, personalized wine creations, and branded labels for weddings, birthdays, or corporate gatherings.

Experiential Marketing Promote and expand tasting room events (wine classes, yoga, sip and paint) to attract local communities, driving cross-sell with food specials and exclusive events to grow per-guest spend and repeat visits.

Local Prestige Position the winery's award recognition and Hawke’s Bay ties as a differentiator to attract tourists and local enthusiasts, offering bundled experiences that pair wine with curated tours or meet-and-greet opportunities.

Digital Footprint Capitalize on existing tech stack and analytics partnerships (Google Workspace, MonsterInsights, GTM) to run targeted campaigns for wine making sessions, club memberships, and limited-edition releases to increase lead capture and conversion.

Small but Scalable Target niche collaboration opportunities with mid-sized hospitality and event partners to scale distribution and revenue beyond current revenue range, using the barrel club and exclusive events as growth vectors.