Insights

Community Presence Longstanding family-owned regional chain with multiple locations and a multi-decade legacy suggests strong brand recognition and loyalty, presenting opportunities for targeted local partnerships, promotions, and franchise-style B2B collaborations with schools, sports venues, and event organizers.

Digital Commerce Active tech stack includes Shopify and various payment solutions (Apple Pay, PayPal, Venmo), indicating openness to e-commerce, delivery integrations, loyalty programs, and digital marketing campaigns to boost online ordering and off-premise sales.

Midmarket Scale Revenue in the low-to-mid range with 51-200 employees points to a midmarket footprint where sales efforts can focus on efficiency gains, streamlined CRM setups, and scalable software solutions that fit small to medium-sized restaurant groups.

Media & Sports Tie-Ins Recent recognition as a sports-entertainment venue and multiple locations tuned for fast, engaging dining makes opportunities for sponsorships, co-branded experiences, and in-venue tech deployments (digital menu boards, streaming integrations) attractive to advertisers and partners.

Operational Partners Existing business systems (ADP, Google Workspace, Microsoft) suggest potential for HR, payroll, and back-office optimization services, as well as enterprise-grade security, data analytics, and workspace productivity offerings tailored for multi-location restaurant operations.

Similar companies to The Varsity

The Varsity Tech Stack

The Varsity uses 8 technology products and services including AdRoll, Shopify, Google Workspace, and more. Explore The Varsity's tech stack below.

The Varsity's Email Address Formats

The Varsity uses at least 4 email formats:
The Varsity Email FormatsExamplePercentage
FirstLast@thevarsity.comJohnDoe@thevarsity.com
75%
First@thevarsity.comJohn@thevarsity.com
14%
Last@thevarsity.comDoe@thevarsity.com
7%
LastFirst@thevarsity.comDoeJohn@thevarsity.com
4%

Frequently Asked Questions

What is The Varsity's official website and social media links?

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The Varsity's official website is thevarsity.com and has social profiles on LinkedIn.

How much revenue does The Varsity generate?

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As of August 2026, The Varsity's annual revenue is estimated to be $1M - $10M.

What is The Varsity's SIC code and NAICS code?

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The Varsity's SIC code is 5812 - Eating Places and NAICS code is 7225 - Restaurants and Other Eating Places.

How many employees does The Varsity have currently?

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As of August 2026, The Varsity has approximately 96 employees across 1 continents, including North America. Key team members include Digital Marketing Manager: R. S. and Cashier: V. S. Explore The Varsity's employee directory with LeadIQ.

What industry does The Varsity belong to?

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The Varsity operates in the Restaurants industry.

What technology does The Varsity use?

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The Varsity's tech stack includes AdRoll, Shopify, Google Workspace, ADP, Microsoft, Apple Pay, PayPal and Venmo.

What is The Varsity's email format?

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The Varsity's email format typically follows the pattern of FirstLast@thevarsity.com. Find more The Varsity email formats with LeadIQ.

When was The Varsity founded?

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The Varsity was founded in 1928.
The Varsity logo

The Varsity

RestaurantsGeorgia, United States51-200 Employees

The Varsity is a restaurant company based in Georgia, United States. It operates a multi-location restaurant chain with venues in Atlanta and additional Georgia cities including Norcross, Kennesaw, Dawsonville, Winder, LakePoint/Cartersville, Watkinsville, and Rome. The Gordy family has owned and operated The Varsity since 1928. The company is headquartered at 61 North Avenue, Atlanta, Georgia 30308. The Varsity employs between 51 and 200 people and maintains a website at https://thevarsity.com.

Section iconCompany Overview

SIC Code
5812 - Eating Places
NAICS Code
7225 - Restaurants and Other Eating Places
Founded
1928
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    The Varsity's revenue is estimated to be in the range of $1M - $10M

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