Insights

Stable heritage Longstanding family-owned restaurant group since 1928 presents credibility and enduring brand, offering potential partnerships that leverage legacy marketing and loyalty programs.

Regional footprint Multiple Atlanta area locations plus regional presence suggest opportunities for centralized procurement, cross-promotions, and localized digital advertising to boost dine-in and delivery.

Technology stack Active use of e-commerce, analytics, and marketing tools (Shopify, AdRoll, Google Analytics, Google Tag Manager) enables targeted campaigns and upsell opportunities via data-driven offers.

Financial profile Revenue range indicates mid-market scale with room for efficiency improvements, menu optimization, and tech-enabled margin initiatives during expansion or platform migrations.

Media exposure Positive press around sports entertainment positioning creates a hook for sponsorships, partnerships, and experiential marketing with aligned brands and events.

Similar companies to The Varsity

The Varsity Tech Stack

The Varsity uses 8 technology products and services including AdRoll, Shopify, Cart Functionality, and more. Explore The Varsity's tech stack below.

  • AdRoll
    Advertising
  • Shopify
    E-commerce
  • Cart Functionality
    E-commerce
  • Google Workspace
    Email
  • Microsoft
    Miscellaneous
  • Google Tag Manager
    Tag Management
  • Bootstrap
    UI Frameworks
  • Google Analytics
    Web Analytics

The Varsity's Email Address Formats

The Varsity uses at least 1 format(s):
The Varsity Email FormatsExamplePercentage
FirstLast@thevarsity.comJohnDoe@thevarsity.com
75%
First@thevarsity.comJohn@thevarsity.com
14%
Last@thevarsity.comDoe@thevarsity.com
7%
LastFirst@thevarsity.comDoeJohn@thevarsity.com
4%

Frequently Asked Questions

What is The Varsity's official website and social media links?

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The Varsity's official website is thevarsity.com and has social profiles on LinkedIn.

What is The Varsity's SIC code NAICS code?

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The Varsity's SIC code is 5812 - Eating Places NAICS code is 7225 - Restaurants and Other Eating Places.

How many employees does The Varsity have currently?

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As of July 2026, The Varsity has approximately 93 employees across 1 continents, including North America. Key team members include Digital Marketing Manager: R. S.Cashier: V. S.. Explore The Varsity's employee directory with LeadIQ.

What industry does The Varsity belong to?

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The Varsity operates in the Restaurants industry.

What technology does The Varsity use?

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The Varsity's tech stack includes AdRollShopifyCart FunctionalityGoogle WorkspaceMicrosoftGoogle Tag ManagerBootstrapGoogle Analytics.

What is The Varsity's email format?

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The Varsity's email format typically follows the pattern of FirstLast@thevarsity.com. Find more The Varsity email formats with LeadIQ.

When was The Varsity founded?

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The Varsity was founded in 1928.
The Varsity logo

The Varsity

RestaurantsGeorgia, United States51-200 Employees

The Varsity is a restaurant company based in Georgia, United States. It operates a multi-location restaurant chain with venues in Atlanta and additional Georgia cities including Norcross, Kennesaw, Dawsonville, Winder, LakePoint/Cartersville, Watkinsville, and Rome. The Gordy family has owned and operated The Varsity since 1928. The company is headquartered at 61 North Avenue, Atlanta, Georgia 30308. The Varsity employs between 51 and 200 people and maintains a website at https://thevarsity.com.

Section iconCompany Overview

SIC Code
5812 - Eating Places
NAICS Code
7225 - Restaurants and Other Eating Places
Founded
1928
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    The Varsity's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    The Varsity's revenue is estimated to be in the range of $1M$10M

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